Texting programs engineered for the long solar sales cycle — so the homeowner who requested a quote in March still books with you in September
Solar isn't an impulse purchase. Homeowners compare installers, research financing, talk it over with their spouse and often go quiet for weeks before they're ready to move. SMS marketing for solar companies solves the problem that kills most solar pipelines: leads don't say no, they just drift away while your reps chase newer inquiries. A steady cadence of well-timed texts keeps your company on the homeowner's phone — and top of mind — for the entire decision window.
RS Royal Services Inc designs, writes and manages the whole texting program for solar installers and dealers across the United States. Instead of a single blast, we map message sequences to each stage of your funnel: new inquiry, site assessment scheduled, proposal delivered, financing review, contract signed and system activated. Every lead gets consistent follow-up without your closers lifting a finger.
The payoff shows up in two places first. Consultation show rates climb because confirmation and reminder texts reach prospects where they actually look, and revive rates improve because months-old leads keep hearing from you in a channel they read. When a homeowner is finally ready, yours is the name already in their message thread.
of text messages get opened
average time until a text is read
average SMS response rate
to months of nurture a solar lead needs before signing — texting covers every one
Multi-week and multi-month drip sequences that educate homeowners on savings, incentives and the install process — keeping cold-but-not-dead leads warm until they're ready to buy.
Automated texts that lock in site assessments and consultations, then confirm and remind before the appointment so fewer prospects ghost your reps.
A structured cadence after every proposal goes out: check-ins, objection-handling touchpoints and gentle deadline nudges that pull stalled quotes back to the table.
Permit approvals, install dates, inspection windows and activation day — proactive texts at each milestone that cut inbound "any update?" calls and reduce cancellations.
Timed asks to happy system owners — right after activation and after their first strong utility bill — that turn satisfied customers into your cheapest lead source.
Bite-size explainers on payment options, tax credits and utility programs, delivered when cost objections typically surface in your funnel.
From your current lead list to a running solar nurture engine in about a week
We map your solar sales stages, import leads and past customers, and configure compliant opt-in and opt-out handling.
Our team writes stage-specific message tracks — nurture, appointment, proposal, milestone and referral — and wires the triggers behind them.
Texts start flowing to new inquiries and aged leads alike; consultations get confirmed and dormant quotes wake up.
We track show rates, reply rates and revived deals, then refine timing and copy each month to squeeze more installs from the same lead flow.
Simple weekly pricing, everything managed for you — minimum volume is 5,000 SMS per day
per week · 5,000 SMS per day
per week · 10,000 SMS per day
leads per day — the typical ROI our clients see
of leads typically convert into booked appointments
SMS per day minimum volume to get started
Leads enter automated text sequences matched to where they sit in your funnel — inquiry, consultation, proposal or install — and receive relevant follow-ups until they book, buy or opt out. Your team steps in only when a prospect replies.
It is when the program is built correctly. We set up documented opt-in consent, honor every opt-out automatically and keep your list hygiene clean, so aggressive follow-up never becomes a legal liability.
Most installers are live within about a week of kickoff — including lead import, compliance configuration and the first nurture and appointment-reminder sequences.
Higher consultation show rates, more revived proposals and steadier referral flow are the typical wins — most solar clients see 5–20 leads per day, with 30–40% of those leads converting into booked appointments. Packages start at $1,250/week for 5,000 SMS per day (our minimum volume), or $2,000/week for 10,000 SMS per day on the Growth plan.
Solar is one of several trades we build texting programs for. Explore how our SMS systems work for the broader contracting world, or see the full scope of what we offer.
Book a free strategy call and we'll map a texting sequence to every stage of your solar pipeline — from first inquiry to referral
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